Event date: 12/14/2017 9:00 AM - 4:30 PM Export event
Five Star Bank Business Training Series PRESENTED BY ACCORD
Steve
/ Categories: Business Events, General

Five Star Bank Business Training Series PRESENTED BY ACCORD

December 14th:
9:00 AM – 12:00 PM: Media Relations
This practical workshop helps staff members learn how to manage their interactions with the media, including developing story ideas, creating news releases, and pitching them with collateral materials. Participants are encouraged to bring current communications projects to work on.
Topics include:
• Identifying relevant media contacts and creating a contact “database”
• Initiating and maintaining relationships with media contacts
• Developing news and “feature” stories about your organization and issues relevant to it
• Crafting a news release that increases your chance of getting your story / issue covered
• Choosing the right “hook” and pitching your news release
December 14th:
1:30—4:30 PM: Developing a Strategic Plan for Your Organization
Strategic planning is a powerful management tool that can help organizations focus their resources, establish priorities, create action plans, and respond to change. This popular workshop provides tools for developing and implementing a strategic plan that can strengthen your organization’s effectiveness.
Topics include:
• Who should be involved in developing a strategic plan and how to obtain their input
• Reviewing / updating your organization’s mission and vision
• Setting major organizational goals and creating strategies to turn them into action
• Using a strategic plan to steer and manage an organization
• Maintaining your strategic plan and keeping it relevant
Note: This workshop will not create a strategic plan for your organization, which generally takes 2–4 days. Rather, this workshop explains the steps and processes involved in doing so.
**These Classes are Free but Registration is Required**

1:30—4:30 PM: Developing a Strategic Plan for Your Organization
Strategic planning is a powerful management tool that can help organizations focus their resources, establish priorities, create action plans, and respond to change. This popular workshop provides tools for developing and implementing a strategic plan that can strengthen your organization’s effectiveness.
Topics include:
• Who should be involved in developing a strategic plan and how to obtain their input
• Reviewing / updating your organization’s mission and vision
• Setting major organizational goals and creating strategies to turn them into action
• Using a strategic plan to steer and manage an organization
• Maintaining your strategic plan and keeping it relevant
Note: This workshop will not create a strategic plan for your organization, which generally takes 2–4 days. Rather, this workshop explains the steps and processes involved in doing so.
**These Classes are Free but Registration is Required**
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